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Submitted by: Petar Hank
Thinking to capitalize upon social media for improved sales? It s about time you start taking social media seriously. Gone are the days, when people played carom on a Sunday afternoon with select friends, now they can play carom with their friends online. Social Media platforms have bought in revolution in the lives of countless people that seek entertainment in the luxury of their homes. Facebook & Youtube are the biggest movers in this category.
They bought to life, the convenience of entertainment + Social Networking without asking their users to head to a video library. Facebook connects over 900 million users to each other almost every day whereas Youtube has about 800 million users every month. Imagine 800 million people on a single platform, used again & again & again!Due to technology innovations, mobile users can now shoot high quality pictures, videos, access mails, browse the web, entertain themselves via games & apps, use GPS-Navigation, get news alerts; all using the same device. Mobile handsets can also serve as an important Mobile Marketing Strategy for your business as it allows you to directly reach your target market without having to depend upon fixed location of your audience.
With thousands of new accounts created on Facebook, Twitter & Youtube, it is too hard to suggest that conventional marketing is all companies should still pursue. After all, virtual platforms have dedicated audiences that spend hours every day; any marketer would understand the scope of direct marketing on a one-to-one basis is very difficult. However, with social media marketing, that problem is easily addressed by virtue of virtual presence on social sites.
Key Sites that can prove beneficial for you on the social platform :
1. Facebook Pages: Facebook allows websites to create their own company pages, product pages, free of charge. However, specialized features such as creation of subsequent pages with intense creativity are paid services of 3rd party IT developers. Social media marketing can enhance brand loyalty, promotional sales & overall customer experience for your customers.
2. Youtube Company account: Showcase your best via Youtube, the free video broadcast portal on the web. Youtube is immensely popular across various categories of internet viewers. From Infotainment to Entertainment, Youtube allows you to upload videos, place advertisements; like-dislike button, viewer comments & # of subscriber/viewers information that can be leapfrog your branding objectives.
3. Twitter: Twitter is a micro-blogging site with millions of users every day. From celebrities to politicians to companies, twitter is buzzing with activity round the clock. Twitter can also be used to promote announcements, latest updates, news, information & resulting feed gets posted on each & everyone of your follower s timeline.
4. Apps: More people nowadays use Smartphones & Tablets. Hence deploying apps to function as secondary marketing tools is a smart idea. Apps can be free or paid, but if you wish to capture a large audience, free is the way to go.
The effectiveness of your social media marketing can be assessed by:
The no. of likes/followers on your Facebook/Twitter/Youtube Account.
Level of participation on your social media accounts, shares, comments, frequency.
Click Through Rate, Conversion Rates.
About the Author: Read about for more information on
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